“Running the streets,” seems to be a colloquialism phrase used by most hip hop artist today. However, for Power Entertainment’s southern rap artist Big Maine, “the streets” are what helped pave his milestone into music. Raised in the “Dodge City,” streets of New Ellenton, SC by his grandparents, Big Maine learned first-hand how to turn a hobby into a hustle.
As his grandmother struggled to provide on a slim income, Big Maine had no choice but to hustle the streets for survival. To isolate himself from the negativity that surrounded him, Big Maine spent many days writing and listening to music. Big Maine began rapping as a mere hobby around his neighborhood. Several of his friends admired his ability to rhythmically re-illustrate lyrics to any beat. Encouraged by his peers, Big Maine soon began promoting and showcasing his talent at various clubs. With local hits like, “Ridin’ High” and “Don’t Be Mad” gaining radio attention, Big Maine’s southern popularity quickly captured the attention of Power Entertainment’s eminent music mogul, Kenny Kold, who ardently asked Big Maine to visit his Atlanta-based studio. After a few studio sessions with in-house producer Honorable C-Note, Big Maine sealed the deal as the first southern hip hop artist signed to Power Entertainment.