“Thirty-four million people in the United States have diabetes,” laments Clint “Payback” Sands, who has played bass on numerous rap albums for artists including Ice Cube and Snoop Dogg, noting recent stats from the Centers for Disease Control and Prevention (CDC) site. In his promotional video for the new CYR campaign, he further reveals, “One in five don’t even know if they have it. I have type 2 diabetes. I was lucky. I only lost some toes. Hip-hop legend Biz Markie recently lost his life to complications related to type 2 diabetes. Knowing your risk can save your life.”
The CYR video promotion seeks to encourage respondents to anonymously answer online eight questions devised by the CDC. They are then recommended to go for an annual exam that includes blood work and to take the results with them. They can also choose to be directed to online prevention programs and health challenges to assist them with proper nutrition, a variety of exercise programs, and the daily support and accountability they need to thrive.