Dallas Austin Debuts Beat Machine "BEAT THANG"

Dallas Austin Debuts Beat Machine

Producer/songwriter Dallas Austin is debuting a new piece of hardware. His company Rowdy Electronics, along with Best Buy, will be selling his a new beat machine named Beat Thang. The product is a joint venture between Rowdy Electronics and Beat Kangz Electronics. It's a fully operational mobile beat machine, retailing at $1,500.

Dallas Austin and his partner, Aja Emmanuel hopes the new piece of equipment, which features 3,000 original sounds and hundreds of beats, will revolutionize music production.

"We'll be showing everyone how you can sing into it, play keyboards into it, put beats into it – anything," Dallas Austin said. "We'll also have a few for pre-order because once we hit the release date, it's anyone's guess how many will be available to the industry. We only produced 1,000 units and the buzz is running pretty hot."

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